Making and hosting an MMO isn't affordable. Even if the dev work is already done, you still will need to Phantasy Star Online 2 Meseta have a translation team, customer service servers and servers to host the game. What happened to SEGA they needed to cut financing for the localization job? The enterprise to buy Atlus was none other than SEGA. Even with all the firm being held alfoat by SEGA, the company needed to earn revenue. Cue the milking of hot titles Persona 3 and 4. Irrespective of what actually happened, we can see that SEGA has otherwise been on a downward trend financially over the last ten years. You can take a look at the printed financial reports on your own. While PSO2 has been one of their most successful titles, it doesn't cost as much to maintain it in JP compared to hiring a new team and setting up new infrastructure to receive it localized. It would be a massive threat for SEGA to try and force the game to the west. The demand is still, but with all these foreigners already playing the JP servers, SEGA might have become complacent and decided it was not necessary to attempt to create that push. The failure of the SEA server didn't help with this choice, even if the cause falls upon Asiasoft's poor handling of the game.
That game is written off as a loss to Sega.
We know that the foreign population about the JP servers is tiny when compared with the people playing the NA servers, but hindsight is 20/20. Talking of 2020, enter Microsoft. A number of decades ago, Microsoft opens Azure for gaming. While we do not know who , it is quite clear that there was an arrangement between both companies: Microsoft can finance the PSO2 localization project in exchange for SEGA utilizing and analyzing Microsoft's platform. The rest is now history. SEGA did not wait because they desired to. For one reason or another, they couldn't bring PSO2 to the west till Microsoft swooped in.
Granted, this is just a rumor, so take it with a grain of salt. Waitif thats true, does this mean we can blame PSO2 NA's authentic delay on Randy Pitchford!? Because I'm all for it! Wait what? I thought that game funds have been stolen to PSO2 Meseta for sale finance Borderlands instead of the game I heard, that is dumb.