Everest dmm

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  • Everest dmm
    Everest dmm published a blog post How to Have Success With Direct Mail
    Direct Mail, when done correctly, produces great results. The problem is that most people don't really understand what direct mail is, and confuse it with plain old mail. Let me briefly explain the difference. Now bear with me; this may seem a bit simplistic but most people actually misunderstand what makes direct mail different from simply mailing out an ad. Consequently, many marketers get poor results from their mailing campaigns. Mail is, well... mail. Mail is simply something that gets sent out to someone. It's as simple as that. It could be a letter, an advertisement or a catalog. You get the idea. But direct mail is a bit different. Have you ever reflected on why direct mail is called direct mail? Direct mail is called that because it is mail that asks for a direct response. A direct mail piece can be a letter, postcard, door hanger, brochure, or even some kind of unusual attention-getting item. Crafting an effective direct mail piece is an art rather than a...
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